Ultrasuede® was invented by Toray in 1970. As a completely new material that combined luxury with unprecedented performance, it immediately attracted attention from various fields. The debut of Ultrasuede® caused a huge sensation in the fashion world when it appeared in the fall/winter Paris haute couture collections the same year. Time magazine reported it was “the most innovative material since the fig leaves worn by Adam and Eve”—clear evidence of the excitement and impact the new material generated.
Since its impressive debut, Ultrasuede® has continuously evolved with improved quality and performance. Toray has extended its possibilities, making the material synonymous with luxury and performance in every era. Used not only in fashion and interiors, but also in automobiles, sports gear and mobile devices, Ultrasuede® adapts to diverse applications and continues to moved even further, into a variety of industries and lifestyles.