Ultrasuede® to Participate in
Miami International Boat Show

Toray Ultrasuede (America), Inc. will participate in the upcoming Miami International Boat Show. Produced by the National Marine Manufacturers Association (NMMA), the principal trade association of the recreational marine industry, the Show is scheduled to run between February 17th and 21st at the Miami Beach Convention Center. Visitors to the TUA booth (#1947) will have the opportunity to preview the latest styles and updates for Ultrasuede® product lines that will include Ambiance, Milano, Riviera as well as the new Torale™ alternative leather product.

Toray will be one of more than 2,300 corporate exhibitors, who include most of the world’s leading marine industry manufacturers of powerboats, engines and accessories. This is the first time Ultrasuede® is exhibiting at the show.

"We are using this show to increase our exposure," notes Des McLaughlin, Director of Transportation, "but, equally important, we’re reestablishing more direct contact with the marine OEMs as part of our efforts to enhance the visibility and brand image of Ultrasuede®. This is one of the most effective ways to bring new innovations and solutions to current and future customers."

Long a symbol of luxury and performance in a diverse range of market sectors, the Ultrasuede® brand has enhanced the interiors of an enormous number of luxury boats, planes and automobiles.

"Exhibiting at the Miami International Boat Show," McLaughlin adds, "will allow us to reinforce and maintain this standard."