Ultrasuede® at NeoCon & HD 2003

For the first time ever, Toray Ultrasuede (America), Inc., will exhibit at NeoCon, contract furniture’s largest commercial interior design expo for the office, healthcare, hospitality, government and institutional environments. This year, NeoCon runs June 16th through June 18th at The Merchandise Mart in Chicago.

"Our participation comes after much careful research," said Helen Corio, head of Toray’s contract and residential furniture market. "We determined that there is a huge potential for Toray in this market. Ultrasuede® has been used in contract literally by demand from the ID community. Now that we are putting a concerted effort to sell into contract, our first message is that Ultrasuede® is a trademarked product and there is truly only one Ultrasuede®."

Toray’s booth at NeoCon (Booth #H233) will itself be covered in Ultrasuede® fabric to demonstrate the product’s application, with no additional backing required, as superior wallcovering.

"The unparalleled combination of luxury, appeal, performance and ease of care makes Ultrasuede® ideal for the widest range of applications and installations," Corio added.
In addition to NeoCon, Toray will also exhibit at HD 2003 (Booth #5153), a premier event for the hospitality design sector that encompasses restaurants, hotels and casinos. HD 2003 runs from May 1st through May 3rd.

Recent contract installations featuring Ultrasuede® include the Ghost Bar on the 55th Floor of the Palms Casino in Las Vegas (above top) and the Nine Restaurant in both Chicago and Las Vegas (above). Upcoming projects include the Philadelphia Eagles Stadium.

Photos ©2002 Doug Fogelson

For more information, contact:
Toray Ultrasuede (America), Inc.
Contract Department
917-342-8468 (tel)
212-382-1551 (fax)
contract@ultrasuede.com