Ultrasuede® Sales Incentive Rewards Program

Richard Weyerhausen of the furniture retail store Jensen-Lewis in New York was the ultra-grand prize winner of a five-month contest to sell the most pieces of furniture covered in Ultrasuede® brand fabric. Mr. Weyerhausen was awarded a $7,500 Tiffany & Co. gift certificate and, along with 15 other lucky winners, won an all-expense-paid trip in May 2003 to Tuscany, Italy, which includes a tour of an Ultrasuede® factory in Nera Montoro, Umbria, with additional stops in Rome and Terni.

The contest, part of the "Make Ultrasuede® Lead Your Sales" campaign, supported TUA's on-going commitment to working synergistically with the most advanced partners in the supply chain--the retail stores whose salespeople on the front lines understand Ultrasuede® and appreciate the importance differentiating themselves by working with the authentic trademarked product. Mr. Weyerhausen was thrilled to participate in the contest and said that once he put a piece of Ultrasuede® in customers' hands they became "emotionally involved almost immediately. And then for a customer to hear of the performance results behind the beauty--that's real and the customer is the ultimate winner."

Andrea Boragno, CEO & President of Ultrasuede® added: "It is so important that the whole trade chain, including the end consumer, understand the differences of Ultrasuede® including its superior performance and aesthetic appeal. I am particularly happy to award Richard Weyerhausen as the winner since he represents the most fantastic retail sales force, one which plays a critical role in conveying the superiority messages of all aspects of Ultrasuede®."

For more information, contact:
Toray Ultrasuede (America), Inc.
Corporate Communications Department
Tel: 212-382-1590
marketing@ultrasuede.com