Ultrasuede® in a Major American Leather TV Campaign

Ultrasuede® is contemporary, durable and easy to maintain (and even stands up to the rigors of children!). This was the underlying message conveyed by the recent American Leather television advertising campaign featuring Ultrasuede®. The campaign ran on local stations and national networks including CNN and NBC.

The TV spots, which have already won a 2002 Telly Award for excellence in TV advertising, feature the song "Good Day" by San Francisco recording artists Luce.

Click here to view commercial

"Ultrasuede® has become an excellent vendor partner for American Leather," notes Cary Benson, Vice President--Sales & Marketing at American Leather. "Not only do they sell and service a great product, but their willingness to support our co-branding efforts through both print and electronic media advertising has resulted in increased sales and awareness of our mutual products."

Andrea Boragno, CEO and President of Toray Ultraseude, adds, "We are very pleased to see our most advanced customers understand the value of Ultrasuede® and the contribution we can make to the success of their marketing strategy as well as their profitability."

"Our success is their success," Boragno continues, "as should happen in a true partnership relationship."