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Ultrasuede® Launches Kiosks for Furniture Showrooms

Toray Ultrasuede (America) Inc., the creator of the world's first and most luxurious ultra-microfiber fabric, has announced a new program designed to clearly identify and differentiate Ultrasuede® in retail outlets: Now, furniture upholstery customers can get a "hands-on" preview of the plush softness and extraordinary colors of Ultrasuede® thanks to new kiosks now appearing in furniture showrooms across the U.S.

The 3’ x 7’ kiosk vividly displays the 96 colors of Ultrasuede® Ambiance in a cascading waterfall of swatches. A paneled door opens to give the customer detailed product, warranty and care information. The kiosk also contains 3" x 3" swatches of each color of Ultrasuede® for customers to take away.
 


The Ultrasuede® Kiosk
"Consumers need to see and touch Ultrasuede® to truly experience its high-performance luxury," explains Richard Tobin, director of sales and marketing, furniture division. "No other fabric—despite all the imitators —compares to Ultrasuede for durability, cleanability or ultimate luxury. This is because no other fabric manufacturer commands the proprietary technologies that make Ultrasuede® one of a kind."

For more information, contact:
Toray Ultrasuede (America), Inc.
Corporate Communications Department
212-382-1590 (tel)
marketing@ultrasuede.com
 
   


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