Ultrasuede® begins establishing true brand recognition.
Ultrasuede® coat worn by Princess Grace of Monaco.
||The textured product Melange is announced.
||The first Ecsaine® Plaza, a retail store that offers a range of products featuring Ultrasuede®, opens in the trendy Aoyama district in downtown Tokyo.
||Marketing and sales development for automotive applications is launched.
||Toray Ecsaine Plaza, Inc. is established to expand retail operations.