1980s

Ultrasuede® begins establishing true brand recognition.

Ultrasuede® coat worn by Princess Grace of Monaco.

1980

February The textured product Melange is announced.

1982

April The first Ecsaine® Plaza, a retail store that offers a range of products featuring Ultrasuede®, opens in the trendy Aoyama district in downtown Tokyo.

1988

September Marketing and sales development for automotive applications is launched.

1989

October Toray Ecsaine Plaza, Inc. is established to expand retail operations.